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01 Day - Facebook Advertising Mastermind

Learning Objectives

After the workshop, you will be able to:

  • Develop a Facebook advertising strategy to achieve your business goals and KPIs
  • Be able to create advertising campaigns on Facebook, Instagram and Audience Network
  • Be able to utilize Facebook Business Manager to create a Facebook Page and Ad Account
  • Understand various advertising objectives (reach, lead generation, traffic)
  • Be able to set up split test various ad sets and ad creatives
  • Have an understand of advanced targeting techniques using Facebook Pixel, Custom Audience and Lookalike Audience

Course Outline

Digital Marketing Overview:

  1. Introduction to digital marketing and advertising
  2. Different channels of digital marketing
  3. Digital marketing trends

Facebook Overview:

  1. What Is Facebook marketing/ advertising
  2. Why Is Facebook a relevant platform in today’s context
  3. Facebook’s audience targeting

Facebook Business Manager Tools:

  1. What is Facebook Business Manager?
  2. Setting up of the Facebook Business Manager
  3. Setting up Facebook Page
  4. Setting up Ad Account
  5. Other tools available to use in Business Manager

Facebook Campaign:

  1. Overview of the various campaign objectives
  2. Setting the right objectives
  3. Setting up the campaign adsets
  4. Setting up the ad creatives
  5. Budget control and optimization
  6. Ads placement and ads type
  7. What is A/B testing and how to do it
  8. Reporting of campaign performance and understanding the metrics

Advanced Facebook Tools:

  1. Custom audience
  2. Lookalike audience
  3. Facebook Pixel Overview

Training Delivery Methodology

Participants go through a structured curriculum supplemented with real world case studies. Hands-on, experiential learning with practical examples on how to create an advertising campaign on Facebook

Target Audience

  • Marketing Managers and Executives
  • Social Media Managers and Executives
  • Business Owners, Entrepreneurs and Ecommerce Professionals
  • Individuals who would like to learn how to use Facebook for advertising purposes
Full Fee GST Nett Fee after Funding (Incl. GST)

MCES: Singaporean age 40 and above

Normal: Singaporean/PR age 21 and above


SME: Singapore registered companies with

(i) at least 30% local sharing AND

(ii) group annual sales less than or equal to $100 million OR group employment size less than or equal to 200 people

Course Duration
Course Reference Number
Funding Validity Period
06 Aug 2018 To 06 May 2020
Mode of Training