Course Synopsis

Search Engine Optimisation is a mainstream marketing strategy for any business in any industry. Search Engine Optimisation allows businesses to get free targeted online traffic.

This intensive 2-day Search Engine Optimisation course will equip learners with practical Search Engine Optimisation methodology and strategies, and it covers the fundamentals of Search Engine Optimisation, from technical SEO, On-Page SEO to Off-Page SEO.

Course Objectives

By the end of this course, learners will be able to:

• Manage Search Engine Ranking.
• Implement Search Engine Methods of assessing SEO.
• Determine organisation’s SEO strategies.
• Manage keyword research in alignment with SEO strategies.
• Provide SEO recommendations to elements and structure of websites and web pages.
• Optimise content creation by partnering with editorial and marketing teams.
• Apply the social network media for SEO.
• Evaluate and interpret the internet marketing strategies of a website.
• Monitor web analytics dashboards and reports on SEO strategies.
• Identify the processes involved in managing search results.
• Evaluate search performance across channels to improve rankings.

Target Audience (Supervisory And Managerial)

The job role(s)/occupations that this unit would be relevant to may include all occupations in all industries. Some example are Sales and Marketing, Business Development.

Assumed Skills (Minimum Entry Requirement)

Learners must:

• Be able to operate a personal desktop computer.
• Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
• Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
• Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
• Have knowledge of the basic concepts of Digital Marketing.

Instructional Method

• Lecture
• Demonstration
• Practical exercises
• Case study

Course Content

1. What Is A Search Engine And How Do They Work?

• Search engine ranking
• Search engine methods of assessing SEO

2. Determine SEO Strategies

• Organisation’s SEO strategies

3. Research And Create SEO Keywords

• Search terms, keywords, and keyword density
• Manage keyword research in alignment with SEO objectives to optimise existing content and uncover new opportunities

4. Examine On-Page SEO

• Elements and structure of websites and webpages
• Provide SEO recommendations pertaining to elements and structure of websites and web pages

5. Optimise SEO Content Creation

• Partner with editorial and marketing teams to optimise content creation.

6. Apply Social Media For Off-Page SEO

• Social network media in the context of SEO

7. Evaluate Internet Marketing Strategies

• Internet marketing strategies of a website
• Criteria for evaluating internet marketing strategies of a website
• Evaluate and interpret the internet marketing strategies of a website

8. Monitor And Track Web Analytics Dashboard

• Monitor web analytics dashboards and reports to provide inputs on SEO strategies
• Evaluate and interpret the internet marketing strategies of a website
• Internet marketing strategies of a website
• Criteria for evaluating internet marketing strategies of a website

9. Evaluate And Manage Search Performance

• Processes involved in managing search results
• Criteria for evaluating search performance across channels
• Manage search results and evaluate search performance across channels to improve rankings