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Search Engine Optimisation Essential

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Download PDF Outline

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Course Synopsis

Search Engine Optimisation is a mainstream marketing strategy for any business in any industry. Search Engine Optimisation allows businesses to get free targeted online traffic.

This intensive 2-day Search Engine Optimisation course will equip learners with practical Search Engine Optimisation methodology and strategies, and it covers the fundamentals of Search Engine Optimisation, from technical SEO, On-Page SEO to Off-Page SEO.

Course Objectives

By the end of this course, learners will be able to:

  • Manage Search Engine Ranking.
  • Implement Search Engine Methods of assessing SEO.
  • Determine organisation’s SEO strategies.
  • Manage keyword research in alignment with SEO strategies.
  • Provide SEO recommendations to elements and structure of websites and web pages.
  • Optimise content creation by partnering with editorial and marketing teams.
  • Apply the social network media for SEO.
  • Evaluate and interpret the internet marketing strategies of a website.
  • Monitor web analytics dashboards and reports on SEO strategies.
  • Identify the processes involved in managing search results.
  • Evaluate search performance across channels to improve rankings.

Target Audience (Supervisory and Managerial)

The job role(s)/occupations that this unit would be relevant to may include all occupations in all industries. Some example are Sales and Marketing, Business Development.

Assumed Skills (Minimum Entry Requirement)

Learners must:

  • Be able to operate a personal desktop computer.
  • Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
  • Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
  • Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
  • Have knowledge of the basic concepts of Digital Marketing.

Instructional Method

  • Lecture
  • Demonstration
  • Practical exercises
  • Case study

 

Course Content

1. What is a Search Engine and how do they work?

  • Search engine ranking
  • Search engine methods of assessing SEO

2. Determine SEO strategies

  • Organisation's SEO strategies

3. Research and create SEO keywords

  • Search terms, keywords, and keyword density
  • Manage keyword research in alignment with SEO objectives to optimise existing content and uncover new opportunities

4. Examine On-Page SEO

  • Elements and structure of websites and webpages
  • Provide SEO recommendations pertaining to elements and structure of websites and web pages

5. Optimise SEO content creation

  • Partner with editorial and marketing teams to optimise content creation.

6. Apply social media for Off-Page SEO

  • Social network media in the context of SEO

7. Evaluate internet marketing strategies

  • Internet marketing strategies of a website
  • Criteria for evaluating internet marketing strategies of a website
  • Evaluate and interpret the internet marketing strategies of a website

8. Monitor and track web analytics dashboard

  • Monitor web analytics dashboards and reports to provide inputs on SEO strategies
  • Evaluate and interpret the internet marketing strategies of a website
  • Internet marketing strategies of a website
  • Criteria for evaluating internet marketing strategies of a website

9. Evaluate and manage search performance

  • Processes involved in managing search results
  • Criteria for evaluating search performance across channels
  • Manage search results and evaluate search performance across channels to improve rankings

Search Engine Optimisation Essential

Company-Sponsored 

Funding Type Full Fee GST Funding Amount Nett Fee Payable (Incl. GST)
Funding TypeSME Full Fee$700 GST$49 Funding Amount($490) Nett Fee Payable$259
Funding TypeNon-SME Full Fee$700 GST$49 Funding Amount($350) Nett Fee Payable$399
Funding TypeNon-SME (MCES) Full Fee$700 GST$49 Funding Amount($490) Nett Fee Payable$259
  • SME: Singapore registered companies with (i) at least 30% local sharing AND (ii) Group annual sales less than $100 million OR Group employment size less than 200
  • Non-SME (MCES): Employee is Singaporean aged 40 years and above 
Course Fee Funding 
SME: 70% of course fee 
Non-SME: 50% of course fee 
Non-SME(MCES): 70% of course fee 

Eligible for Absentee Payroll Funding  
$4.50 per training hour capped at $100,000 per enterprise per calendar year

Self-Sponsored

Funding Type Full Fee GST Funding Amount Nett Fee Payable (Incl. GST)
Funding TypeMCES Full Fee$700 GST$49 Funding Amount($490) Nett Fee Payable (Incl. GST)$259
Funding TypeNormal Full Fee$700 GST$49 Funding Amount($350) Nett Fee Payable (Incl. GST)$399
  • MCES: Singaporean aged 40 years and above
  • Normal: Singaporean / PR aged 21 years and above
Course Fee Funding 
MCES: 70% of course fee 
Normal: 50% of course fee 

Eligible for SkillsFuture Credit
Eligible for UTAP funding (Click to find out more about UTAP)
Course Duration
16
Course Reference Number
TGS-2021003026
Funding Validity Period
07-03-2021 - 06-03-2025
Mode of Training
Classroom