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WordPress Ecommerce Essential

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Download PDF Outline

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Course Synopsis

WordPress is a free, open-source content management system (CMS) used by more than 60 million websites, written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system, referred to within WordPress as Themes. WordPress was originally created as a blog-publishing system but has evolved to support other types of web content including online stores.

This intensive 2-day WordPress Ecommerce course will equip learners with practical WordPress building methodology and strategies, and it covers the fundamentals of WordPress ecommerce, from creating pages, creating posts, to selecting and installing plugins.

Course Objectives

By the end of this course, learners will be able to:

  • Examine the user experience components to build a WordPress store
  • Analyse the legal requirements and guidelines to create WordPress store
  • Develop implementation plans in accordance to the WordPress store marketing activities
  • Evaluate the technical and user experience of the WordPress website

Target Audience (Supervisory and Managerial)

The job role(s)/occupations that this unit would be relevant to may include all occupations in all industries. Some example are Sales and Marketing, Business Development.

Assumed Skills

Learners must:

- Be able to operate a personal desktop computer.
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
- Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
- Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
- Have knowledge of the basic concepts of Digital Marketing.

Instructional Method

- Lecture, Demonstration, Practical exercises & Case study

Course Content

1. WordPress store complete configuration settings

  • Introduction of WordPress Content Management System
  • Configure WordPress Site Setting
  • Manage WordPress Plugins
  • Manage WordPress Themes

2. WordPress website design & legal requirement guideline

  • Copyright and IP legislation
  • Terms of Service and Privacy Policy

3. Develop implementation plans for WordPress store marketing

  • Manage Posts and Pages
  • Manage Categories and Tags
  • Manage Menu
  • Create schedule for content
  • SEO for WordPress

4. Evaluate WordPress website to establish metrics on technical and user experiences  

  • Google Analytics for WordPress

WordPress Ecommerce Essential

Company-Sponsored 

Funding Type Full Fee GST Funding Amount Nett Fee Payable (Incl. GST)
Funding TypeSME Full Fee$700 GST$49 Funding Amount($490) Nett Fee Payable$259
Funding TypeNon-SME Full Fee$700 GST$49 Funding Amount($350) Nett Fee Payable$399
Funding TypeNon-SME (MCES) Full Fee$700 GST$49 Funding Amount($490) Nett Fee Payable$259
  • SME: Singapore registered companies with (i) at least 30% local sharing AND (ii) Group annual sales less than $100 million OR Group employment size less than 200
  • Non-SME (MCES): Employee is Singaporean aged 40 years and above 
Course Fee Funding 
SME: 70% of course fee 
Non-SME: 50% of course fee 
Non-SME(MCES): 70% of course fee 

Eligible for Absentee Payroll Funding  
$4.50 per training hour capped at $100,000 per enterprise per calendar year

Self-Sponsored 

Funding Type Full Fee GST Funding Amount Nett Fee Payable (Incl. GST)
Funding TypeMCES Full Fee$700 GST$49 Funding Amount($490) Nett Fee Payable (Incl. GST)$259
Funding TypeNormal Full Fee$700 GST$49 Funding Amount($350) Nett Fee Payable (Incl. GST)$399
  • MCES: Singaporean aged 40 years and above
  • Normal: Singaporean / PR aged 21 years and above
Course Fee Funding 
MCES: 70% of course fee 
Normal: 50% of course fee 

Eligible for SkillsFuture Credit
Eligible for UTAP funding (Click to find out more about UTAP)
Course Duration
16
Course Reference Number
TGS-2021003025
Funding Validity Period
07-03-2021 to 06-03-2023
Mode of Training
Classroom