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Facebook Marketing Essential

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Download PDF Outline

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Course Synopsis

Facebook is a mainstream marketing platform for any business in any industry. Facebook marketing allows businesses to target its exact audience based on demographics, interests, and behaviours.

This intensive 2-day Facebook marketing course will equip learners with practical Facebook marketing methodology and strategies, and it covers the fundamentals of Facebook marketing, from creating pages, creating ads, campaign management, conversion tracking to remarketing

Course Objectives

By the end of this course, learners will be able to:
  • Develop a Facebook marketing strategy.
  • Create a Facebook page and understand insights reports
  • Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting.
  • Set up a Facebook pixel to measure and optimise advertising campaigns
  • Create custom and lookalike audiences for more efficient ad targeting.
  • Optimising Facebook Ads

Target Audience (Supervisory & Managerial)

  • Supervisory and Managerial
  • Professionals in Sales, Marketing and Media, Business Development
  • Entrepreneurs, Solopreneurs
  • Those who are new to Facebook marketing and keen on learning how to launch a successful Facebook campaign
  • Consultants and Educators

Assumed skills:

  • Be able to operate a personal desktop computer.
  • Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
  • Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
  • Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
  • Have an existing Facebook account.

 

Course Content

 

  1. Basic of Facebook Ads
    • Develop a Facebook marketing strategy
  1. Facebook Audiences and Audience Targeting
    • Create custom and lookalike audiences for more efficient ad targeting
  1. Creating and optimizing Facebook Page
    • Create a Facebook page
  1. Creating Facebook ads
    • Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting
  1. Facebook pixel for retargeting
    • Set up a Facebook pixel to measure and optimise advertising campaigns
  1. Scale with Lookalike Audiences
    • Create lookalike audiences for more efficient ad targeting
  1. Audience Insights
    • Understand insights reports
  1. Optimizing Your Ads
    • Optimising Facebook Ads

 

Full Fee GST Nett Fee after Funding (Incl. GST)
SME/MCES Non-SME/Normal
$650
$45.50
$110.50
$455.50

MCES: Singaporean age 40 and above

Normal: Singaporean/PR age 21 and above

 

SME: Singapore registered companies with

(i) at least 30% local sharing AND

(ii) group annual sales less than or equal to $100 million OR group employment size less than or equal to 200 people

Course Duration
16
Course Reference Number
CRS-Q-0040903-ICT
Funding Validity Period
From 02 Jun 2020 To 04 Aug 2022
Mode of Training
Classroom