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Facebook Marketing Essential

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Course Synopsis

Facebook is a mainstream marketing platform for any business in any industry. Facebook marketing allows businesses to target its exact audience based on demographics, interests, and behaviours.

This intensive 2-day Facebook marketing course will equip learners with practical Facebook marketing methodology and strategies, and it covers the fundamentals of Facebook marketing, from creating pages, creating ads, campaign management, conversion tracking to remarketing

Course Objectives

By the end of this course, learners will be able to:
  • Develop a Facebook marketing strategy.
  • Create a Facebook page and understand insights reports
  • Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting.
  • Set up a Facebook pixel to measure and optimise advertising campaigns
  • Create custom and lookalike audiences for more efficient ad targeting.
  • Optimising Facebook Ads

Target Audience (Supervisory & Managerial)

  • Supervisory and Managerial
  • Professionals in Sales, Marketing and Media, Business Development
  • Entrepreneurs, Solopreneurs
  • Those who are new to Facebook marketing and keen on learning how to launch a successful Facebook campaign
  • Consultants and Educators

Assumed skills:

  • Be able to operate a personal desktop computer.
  • Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
  • Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
  • Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
  • Have an existing Facebook account.

 

Course Content

 

  1. Basic of Facebook Ads
  • Develop a Facebook marketing strategy
  1. Facebook Audiences and Audience Targeting
  • Create custom and lookalike audiences for more efficient ad targeting
  1. Creating and optimizing Facebook Page
  • Create a Facebook page
  1. Creating Facebook ads
  • Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting
  1. Facebook pixel for retargeting
  • Set up a Facebook pixel to measure and optimise advertising campaigns
  1. Scale with Lookalike Audiences
  • Create lookalike audiences for more efficient ad targeting
  1. Audience Insights
  • Understand insights reports
  1. Optimizing Your Ads
  • Optimising Facebook Ads

 

Facebook Marketing Essential

Company-Sponsored 

Funding Type Full Fee GST Funding Amount Nett Fee Payable (Incl. GST)
Funding TypeSME Full Fee$650 GST$45.50 Funding Amount($455) Nett Fee Payable$240.50
Funding TypeNon-SME Full Fee$650 GST$45.50 Funding Amount($325) Nett Fee Payable$370.50
Funding TypeNon-SME (MCES) Full Fee$650 GST$45.50 Funding Amount($455) Nett Fee Payable$240.50
  • SME: Singapore registered companies with (i) at least 30% local sharing AND (ii) Group annual sales less than $100 million OR Group employment size less than 200
  • Non-SME (MCES): Employee is Singaporean aged 40 years and above 
Course Fee Funding 
SME: 70% of course fee 
Non-SME: 50% of course fee 
Non-SME(MCES): 70% of course fee 

Eligible for Absentee Payroll Funding  
$4.50 per training hour capped at $100,000 per enterprise per calendar year

Self-Sponsored 

Funding Type Full Fee GST Funding Amount Nett Fee Payable (Incl. GST)
Funding TypeMCES Full Fee$650 GST$45.50 Funding Amount($455) Nett Fee Payable (Incl. GST)$240.50
Funding TypeNormal Full Fee$650 GST$45.50 Funding Amount($325) Nett Fee Payable (Incl. GST)$370.50
  • MCES: Singaporean aged 40 years and above
  • Normal: Singaporean / PR aged 21 years and above
Course Fee Funding 
MCES: 70% of course fee 
Normal: 50% of course fee 

Eligible for SkillsFuture Credit
Eligible for UTAP funding (Click to find out more about UTAP)
Course Duration
16
Course Reference Number
TGS-2020504021
Funding Validity Period
From 02 Jun 2020 To 04 Aug 2024
Mode of Training
Classroom